We are seeing more and more 'New skool' discipline techniques being used by parents of today.
With the increase use of social media such as Twitter from younger generations, 21st century dads are jumping online when the naughty step is no longer an effective form punishment.
After his daughter arrived late home, breaking her curfew, this dad had an innovative idea that would teach her to be home on time, every-time.
He printed his face on a tee, made his daughter wear it to school and post it on Facebook... What a legend!
Someone's not a happy bunny.
What do you think?
Are 'New skool' punishments the way forward or let's stick to the good retro way of old school, 'no dinner & pass the slipper' days?
By Emma Harper
Founder & MD of The Daddy Cool Project